INTERNATIONAL COMMERCIAL
(analysis of foreign commercial propaganda techniques)
Compare with USA Commercial
PRESENTATION
Outstanding: The commercial is masterfully composed. The countries language, customs and traditions are properly acknowledged. The contrast of the works is memorable. The comparison of the two commercial is extremely well done. Unity and variety achieved through repetition and contrast. Student identified propaganda technique, and other expressive elements. Appropriate for intended audience.
Good: Student has used the material appropriately. The countries language, customs and traditions are properly acknowledged. Student identified propaganda technique, and other expressive elements. Both commercials convey the intended message to the target audience. The parts work together to achieved desired results.
Fair: The choice of commercials for comparison is not well done at all. The countries language, customs and traditions are not properly acknowledged. The propaganda techniques are present, but not identified.
Poor: Student(s) did not properly acknowledged countries language, customs and traditions. Missing propaganda techniques. Students did not do comparisons. Not serious, just put something together.
RUBRIC
OUTSTANDING_______________________________________ 90-100
GOOD________________________________________________ 80-89
FAIR_________________________________________________ 70-79
POOR_______________________________________________ Below 70