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International Propaganda vs. National Propaganda: Home

Propaganda Techniques

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Marketing

Advertising, advertising, advertising

What You Need to Consider

Demographics

Interests

Customs Audience

Customs/Traditions

Behaviors

Need

Product

Emotion

Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into, why it’s effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases.